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Tuesday, 26 June 2007

Food for thought I


"It's about what we do for society, about how we build that social license, how we remember that the value we add back to society is what allows us to operate."E. Neville Isdell, Chairman and CEO, The Coca-Cola Company; Co-Chair, World Economic Forum on East Asia

Powerful and inspiring statement from a business maestro.

Food for thought: If the beverage industry can profess itself to be civic-minded and sentimental, why not pharma? for certainly, there is a more tangible link of direct benefits between pharma products and the result on the enduser than sweetened, fizzy drinks, no?